What is Marketing Automation?
Marketing automation refers to the software that serves to automate your basic marketing operations.
Typical marketing automation primarily consists of the software tools or web services that help you define “if and when” logic for your specific actions, as well as for your audiences and throughout campaigns.
How it Works?
Marketing automation usually works via your email marketing platform, but it can also function through your social media management system or directly through a website.
Marketers use this automation software to keep track of and nurture “relationships” with potential customers.
Goal
The goal is to get them down the sales funnel.
Studies have shown that businesses with marketing automation solutions generate twice as many leads than those without the technology.
Marketing automation is beneficial to small businesses because it provides an effective way to manage and improve sales while helping drive more conversions.
