What is a lead funnel?

What is a lead funnel

In 2022, all businesses aim to maximize their revenue and customer base. With millions of businesses still battling to recover from the financial setbacks of the previous two years, finding and retaining new (and loyal) customers is important.

But how to get these customers? And how can you get them to do business with you? Ads and social media campaigns are great for promoting your business, but they rarely close deals on their own.

You need a well-organized lead funnel for more customers.

In this article, we’ll walk you through the fundamentals of a successful lead funnel and explain why your job doesn’t end with lead generation. To build a larger customer base, you must go on the journey with your prospects rather than simply waiting for them at the cash register.

What is a lead funnel?

In a lead funnel, a potential buyer knows about your product, expresses interest in it, and then moves through your funnel to become a buyer.

Building a lead funnel is critical for every organisation that wants to maximise its return on investment. However, before you begin planning the construction of a lead funnel, you need be informed of the many stages of the lead funnel.

How Lead Funnels Work

Lead funnels effectively work by organising your complete lead process (from marketing to sales) to make it easier and quicker to convert leads. That doesn’t mean that every prospect receives the same treatment—personalization in marketing and active listening in sales remain critical to customer conversion—but it does indicate that all prospects will go through similar processes during their buyer journey.

Not all prospects will make it all the way down the funnel on the first try; some may never make it. That’s OK. The funnel’s most essential feature is that it unites the efforts of everyone on the sales and marketing teams so that each consumer is provided with a consistent image of a brand and sales style.

Lead funnel stages

Top-of-Funnel: The phase of awareness or discovery. Businesses usually raise awareness through internet activities such as organic content marketing and sponsored or organic social media. However, you can also achieve this through manual tasks such as cold outreach. The goal is to make your ideal lead feel at ease with your brand and to establish trust.
  • Awareness –These top-of-funnel leads have start aware of your business. They might have read one of your blog posts or liked one of your Posts on instagram.
Middle-of-Funnel: The interest and desire phase is in the middle of the funnel. This is often the point at which leads get interested in your value providing after being exposed to your content or unique selling proposition (USP) and begin to demonstrate interest and desire by engaging with your brand.
  • Interest – That indicates they are aware of your product’s existence and are viewing it as a possible solution to their problem.
  • Desire – Now leads are interested in an offer they saw in your content. This is typically a lead magnet you’ve generated, such as a free video course or guide.
Bottom-of-Funnel: The stage of conversion Leads transition from general interaction to performing a specific action, such as exchanging their contact information for something worthwhile, such as a lead magnet, or replying to your cold email, at this point. This is also the stage at which the lead is qualified for further nurturing.
  • Conversion – You’ve completed the task. Your lead is interested in the product, seems to be purchasing it, and is prepared to buy it.
Keep in mind the journey is not over yet.
This is sometimes the point at which sales are tragically lost. Just because someone is prepared to buy doesn’t mean they’ve decided to buy, so don’t give up on them just yet. Peoples are easily sidetracked. It is on you and your sales team’s responsibility to guide a prospect all the way through the funnel until the transaction is completed.
Please remember that the process does not finish with the lead funnel. Ultimately, you want this prospect to buy something and then return to the sales funnel as a regular customer. If you avoid connecting with a prospect throughout the conversion stage, they’ll get the impression that you’re solely interested in their money, and they’ll go with a company that cares.

Conclusion

Lead funnel is the process of reaching potential customers to your business in the goal of converting them into sales.

The lead funnel is a process of engaging with these customers in order to encourage them to learn more about your company and choose you over the competition.

Ideally, you will be able to turn leads into sales and help your business expand by including efficient lead funnel strategies into your plan.

Remember, if this is still confusing to you, there are specialists, such as Autoresponderz, whose business it is to make it much easier.