How to Make Money from Instagram in India?

As of January 2022, India had a total of 230.25 million Instagram users, the largest Instagram audience in the world. The United States had 159.75 million users, and Brazil had 119.45 million. Indonesia, Russia and Turkey ranked in fourth, fifth and sixth position, respectively.

TikTok was banned in the country and In July 2020, Instagram rolled out Reels in India. Reels is now available in more then 50 countries, and the Instagram also started placing full-screen advertisements in Reels which can run up to 30 seconds.

Approximately 70 to 80% of all the data in the country being video. Instagram is investing on IGTV and Reels to compete with YouTube and other short video platforms. With YouTube launching the $100 million Shorts fund, Instagram is certainly feeling the heat.

Facebook & Instagram are planning to pay $1 billion in creator incentives. The reward will go through 2022 as the company seeks to “reward creators” for generate content on its platforms. 

As a content creator, if you have managed to boost your reach and influence on Instagram. It’s about time you started monetizing your presence. Before we deep dive into how you can make money from Instagram in India, let’s find the elephant in the room.

How much can you make from Instagram?

If you have set yourself as a creator on Instagram, then there are multiple ways in which you can monetize your presence.

IGTV Ads, Branded Content, Badges, Shopping, and Affiliate Marketing are all ways to make money on Instagram. Sponsored content, fan membership, licencing the content they make, and becoming a consultant are all options for creators.

It’s difficult to estimate how much money a creator makes. Still, the data below show how much money some of Instagram’s most popular users make for each sponsored post.

Estimated Average Price Per Post (INR)
Virat Kholi
Christiano Ronaldo
Ariana Grande
Dwayne Johnson
Priyanka Chopra

Most micro-influencers with 5-10k followers earn $6,531 per post on average. Creators with 50,000 to 80,000 followers often charge roughly $14,843 every post, while those with 250,000 to 500,000 followers typically charge over $49,000 per post.

It’s important to remember, however, that the figures vary depending on the specialty, location, and type of your content. Also, because creators get money from a variety of sources, such as advertisements, partnerships, and fan membership, it’s impossible to quantify how much money they make.

There are 9 ways to make money with Instagram in India.

1. Brand Collaborations

You can work with brands to market their products and services as a content creator. Instagram has set some guidelines for sponsored content that you must adhere to. Drugs and weapons are prohibited from being promoted by creators.

The amount of money you make from sponsored material is usually decided by the number of people who follow you and how engaged they are with it. Instagram’s standards, as well as new ASCI rules, both require you to disclose funded collaborations. We recommend reading Instagram’s full list of scenarios to better understand what constitutes a sponsored or paid relationship.

2.  Affiliate Links Promotion
Affiliate marketing allows you to earn money by advertising the products and services of other businesses. You can engage with brands or affiliate marketing networks like Commission Junction to advertise items and services that are relevant to your audience as a content creator.

You can offer affiliate links to your audience in your bio, captions, videos, and posts. On every transaction, content creators can expect to earn 5-15 percent commission. If you’re not sure which affiliate marketing programmes in India are right for your channel, we’ve put up a comprehensive list that you can find by clicking on the link above.

3. Sponsored Content

Brands generally work with Instagrammers to advertise their products and services; unlike brand alliances, these arrangements are more transactional. You will be expected to promote a post or video as a content creator in order to raise exposure for the brand with which you are collaborating.

Unlike brand alliances, these agreements are typically handled by marketing agencies who work with the businesses. As previously stated, the number of followers and engagement rate affect the average revenue each post.

4. Shopping

If you have a product you’d want to sell on Instagram, you can do so by creating a store. This necessitates the creation of an Instagram account for business as well as a product catalogue. You may market your product catalogue after you’ve built it up by making all of your content shoppable. On the Instagram platform, you can tag products with hashtags. You can also categorise your products into several collections.

Instagram can also give you a lot of information about how well your store is doing. Instagram Shopping is currently only available in India for managed clients. If you have your own website, you may also use Instagram advertisements to market your store. Shopping will continue to be one of the most profitable ways to profit from Instagram in India.

5. Exclusive Content & Fan Membership

Patreon is a membership site that allows artists and artisans to earn a monthly income by giving their subscribers gifts or privileges. Placing the Patreon link in your Instagram bio is the quickest method to promote it. Additionally, you can include a link to Patreon in your posts and stories on the platform.

Conducting a giveaway contest is another great strategy to promote your Patreon account. You can indicate that a follower must choose Patreon membership to be eligible for the contest when creating contest rules.

Long-form videos, such as tutorials, step-by-step guides, and behind-the-scenes footage from your channel, can be published through your Patreon account.

6. License Photographs and videos

You can licence your images and films to select businesses as a content creator. If a company wants to utilise your photo or video, they must pay you a price.

But this is clearly a difficult topic, and Instagram’s latest regulation changes have just added to the confusion. The platform’s conditions specify that they have a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide licence to use the content of users. Apart from the fact that it is not an exclusive licence, this implies Instagram owns all of the rights from the original content owner.

7. Consulting

As an influencer, you can help other content creators grow their audiences by sharing your knowledge and expertise. Instagram Consultants are always in demand by brands, small businesses, and individuals trying to improve their online presence on Instagram.

You can charge $15-$50 per hour as an Instagram Consultant; more experienced Instagram Consultants commonly charge $50-$100 per hour. Most creators in India have no idea how to generate money from Instagram, so as the platform grows in size, there will be a greater demand for advisers.

8. IGTV Ads

IGTV has evolved into a strong tool for engaging with your audience. Creators can earn money for the material they create by using IGTV advertising. When you monetize your Instagram content, you provide marketers the opportunity to promote themselves in the videos you publish.

The number of views your video generates, known as Monetizable Plays, will decide how much you earn.

For each view, you’ll receive 55 percent of the ad revenue, which will be paid monthly. New monetization metrics can be accessible in Insights after advertising is enabled.

9. Badges

Your community can help you make money from the material you’ve already published using badges in Live. Badges are governed by the same rules as Live.

You’ll notice a heart(s) next to supporters’ usernames when they buy badges. You can also see how many badges you’ve bought and how much money you’ve made. During your Live video, choose “View” to see your revenue in greater detail. Alternatively, you can check your overall badge count at any moment after the event has ended by going to “Badges Settings.”

During your Live video, fans can buy multiple badges for $0.99, $1.99, and $4.99.


To be eligible for revenue as an Instagram content creator, you must follow the platform’s content monetization policies. If you are unfamiliar with the regulations, please read them carefully and thoroughly. Finally, how much money you can make as an Instagrammer is solely determined by how well you can engage your audience. The services listed above are a good place to start if you want to generate money with Instagram in India.